Combat Pest Control are a well established pest control company based in London. They have been featured in many articles and on the TV for the work they do in the London communities and around the world.
We were engaged by Combat to help improve conversions via the website. They have been spending a lot on paid Google Ads but noticed that conversions through their website were not as high as they should be.
When Brightvue came on board we analysed their existing website and any statistics to see what was going wrong. We realised that a lot of the information was disjointed and the customer journey through the website wasn’t clear.
We went about re-designing the website so that it had clearly defined sections allowing a customer to locate what it was they were looking for easily. One of the main reasons for people visiting the site was for an emergency pest removal job so we wanted to ensure that their contact methods were clearly sign posted. We wanted to utilise all of the space available without overwhelming the viewer with content so we were very careful with what content we placed above the fold.
We think that we hit the mark with this website. Not only is it functional and conversion focused but we think it looks good. We have had great feedback from the client and their customers who find it very easy to use on both desktop and mobile devices.