Website / SEO for Pest Control Company

Client Overview.

Combat Pest Control are experts in safeguarding homes, businesses and families against mice, rats, bed bug, moth, cockroach infestations and more. Their employees are all ex-service men and women are now battling against pests.

They have been our client for many years now and we’ve built a great working relationship with them.

About.

Industry: Pest Control

Location: London

Brightvue Services: Brochure Website Design, Digital Marketing Strategy and SEO

View Website

Features.

Responsive Web Design

Lead Generation Forms

Custom Location Search

CRM Integration

Blog

Brightvue Digital Web Design have now built 4 websites for me personally and many more for friends of mine. I really can’t recommend them enough, great communication and very creative. I have a couple of consultation meetings with the team and then let them work their magic. For one of my businesses, Ian and the team rebuilt my website for optimisation reasons. The old website was stuck on page 3 of google and had zero natural listings leads. We utilised the expertise at Brightvue and run an SEO programme and within 12 months we were number 3 on page one in the very competitive city of London for pest control. Great work all round and they will continue to be our provider of SEO, Website management, marketing and content creation.

Project Overview.

Combat approached us to improve their websites conversion rates. Despite spending a lot of money on paid ads, the ads weren’t producing a enough ROI. Our task was to analyse their old website and find out what wasn’t working, then build a new website for them that will help them reach their business goals.

Requirements.

One of our main goals was to help streamline the customer journey to improve the conversion rates and make the website visible on search engines. Our strategy focused on increasing organic search rankings to help reduce the amount of money spent on paid ads. This approach was critical to help improve then maintain their ranking position in such a competitive market and location.

Result.

The website redesign involved creating well-defined sections to enhance the customer journey and overall navigation within the website. A lot of Combats customers got in touch with them for their Emergency Pest Removal service, so we wanted to make sure that contact options were displayed clearly. In terms of SEO, our goal was to reduce the dependency on paid ads. Our strategy is highly effective, approximately 11 keywords are currently ranking within the top 10 search results for pest control London. Our strategy then resulted in reducing their ad spend by 80%.