It should come as no surprise that the answer to this question, varies depending on what you’re looking to get out of it, who it is for and who is developing it. With an agency or website developer this may take from two to four months to plan, create and go live. If you decide to create your website on your own then this may take more, or less time, it all depends on you and your businesses requirements.
However, before starting to create your website you should take a considerable amount of time to plan what features and functions would be best for you. Ideally, you want to tailor make your website to your target audience and ensure that their first impressions are positive, they can easily navigate and all content is relevant. It is estimated that 75% of business credibility comes from the design of a website, drawing in on the importance of design and navigation, the way your website looks will reflect what the client thinks of your business. If you have a roughly put together website with irrelevant content, it will only push your potential customers away, as 89% of consumers shop with a competitor after a poor user experience on a website.
Whether you’re making a website for yourself, your small or large business/organisation, a website is a fantastic way of establishing you are legitimate, reliable and authentic. It’s estimated that 46% of small businesses don’t have a website or little to none digital presence. Digital presence will aid your business to flourish. In this blog post, we will explore the benefits of a website, what it entails, and vital parts of creating a website that most businesses tend not to think about!
Nowadays, everything is online, you probably have two or three personal social media profiles yourself, you do this to connect with the people around you, so why not give your business an online presence too? Connect with customers and businesses let people know what you’re all about, show off, grow your brand and business!
It is estimated that 75% of business credibility comes from the design of a website, and 89% of consumers shop with a competitor after a poor user experience on a website, you don’t want to be handing out customers just because of few quick fixes you need on your website.
Having a good quality, easy-to-use website makes customers feel comfortable purchasing your services and products, it also gives your customers a sense of business personality and how you express originality which will make you look trustworthy.
It’s important to understand where your customers come from and who your typical site visitor is. This can be done by monitoring traffic and engagement of your website through a variety of analytical tools and variables. Learning about analytics can help you explore different approaches of marketing for your target audience.
Overall, this can maximise purchases through your site and set your business up for success through reaching customer satisfaction and earning customer loyalty. If you offer your products and services to people who really need it, then they can’t say no!
There are so many tools for tracking and analysing the behaviours of your site visitors, analytics can also show you what pages of your website are the most effective and which ones are underperforming by the amount of time the page has been visited, how long it was visited for and the bounce rate of customers. These statistics can all help you later on when you update your website to improve it.
Firstly, you must ask yourself who is your website for, what is its purpose and, how you will demonstrate a clear brand house style to make your site visitor recognise your brand through its design. You also must consider how much content you will add, what type of content and how will you display it, these can be things such as simple text, imagery and videos. In fact, videos on a website can entice your customers and make them stay on your website for longer, as videos on your website video content can contribute to 157% increase in organic traffic.
Furthermore, you should always consider what type of website you want to create. There are so many different types for different purposes so you need to be sure what you want your website to do for your business and your potential customers. The type of website you want also depends on how much you want your business to grow and how it’s already grown, it needs to accommodate your needs.
A basic website usually has around 3 – 4 pages which consist of a home, contact, about and product/services page so as a new business you might want to start off with these. However, if you’re looking for further growth try adding a blog/news page, a portfolio/case studies page which consists of reviews from your clients and customers or a cart page, so your customers can purchase directly off of your website.
Although your completed website might look great and have interesting content, the only way it can be kept successful is through updating it regularly, you could do this monthly, seasonally, or whenever a new service or product is realised – it’s completely up to you. Most people forget about Website Maintenance and how having a consistent update plan in place can affect traffic and how useful your website is for your business.
Website Security – it’s not optional, it’s essential. There are approximately 2 billion websites in the world, not all of them are protected. You may never have considered protecting your website and its data as you feel you may not need it, or you’ll never be hacked. However, it does happen and you won’t want it to be you next. Without protection you are practically allowing all business and customers personal and financial details to be at risk This would destroy business reputation and, waste the time and money you spent on developing your business.
If you want a website which will cater to your business goals and needs then take a look at our Website Design and Website Maintenance services. We will closely tailor to your business and develop a plan for your new website which represents and promotes your brand with personality.
Digital, we’re proud to be Liverpool’s premier web design agency, delivering a five-star service to businesses throughout the city.
Our team of web design experts have helped companies of all sizes to establish a powerful online presence. From start-ups to well established businesses.
Nestled in the heart of the city, we’re eager to discuss how our Liverpool-focused web design services can propel your business to new heights. Contact us today for a swift, competitive quote and discover why we’re the go-to web design specialists in Liverpool.
It’s our belief that if we are able to utilise all of the tools in our digital toolbox, we can sculpt the perfect solution to help your business grow and succeed online. Let Brightvue make your business shine in the digital glory it deserves.
Get in touch with us and let us know about your requirements. We will get back to you as soon as possible.