What’s the best Digital Marketing Strategy in 2022?

What’s the best Digital Marketing Strategy in 2022?

Table of Contents

What is a Digital Marketing Strategy?

A Digital Marketing Strategy involves outlining achievable goals you’d like to hit within your business and using online channels to do so. Firstly, it’s important to consider what’s working for your business and what isn’t, you should look at your target audience, industry, size and development of your business, budget and patterned buying behaviour of your customers. Remember, not all businesses should use all of the current popular social media channels to represent their business and not every Digital Marketing Strategy will work for you, so, always have a picture of the ideal customer in your mind.

Secondly, do you have someone in your business to create and manage the Digital Marketing Strategy? Will you do it on your own? Will you have time to update your social media channels and assess the success of your Digital Marketing Strategy? You’ll need to respond to the changes within the contemporary marketplace to ensure your assets in your strategy are working to their full potential. As daunting as all this may sound, this blog post will hopefully give you a better insight on how a quality Digital Marketing Strategy is composed in 2022 and, which one is best.

This year, web designers and digital marketeers predict that the most noticeable online businesses consistently produce high-quality content and use leveraging modern technologies such as data analytics to reach the intended audience. With these powerful tools at our disposal, businesses can create meaningful connections with their customers and remain competitive in an ever-changing digital landscape.

Components that make a top-class Digital Marketing Strategy

You may ask yourself, what goes into a top-class Digital Marketing Strategy and what services should you begin to consider? Digital strategies are typically built upon and around marketing through your website, Content Marketing, Videography, Social Media Marketing, SEO or PPC, Brand Management, Email Marketing and Review Management. You must cater to your business needs and your digital strategy must comply with your vision and goals in order to grow and improve relationships with potential customers.

1. Website – the most popular #1 tool in your Digital Marketing Strategy

Whether you’re just starting out or looking to redesign your existing website, your website should be your primary tool for marketing your business. Crafting an engaging, user-friendly website that employs creativity in a potential customers mind will deliver high conversion rates and drive more leads to your business. An effective website is no easy task.

By investing in Website Design and Development it will ensure that your website grabs the attention of your potential customers as your website will be up-to-date and following trend. By following these simple guidelines, you can make your website a valuable asset for your business. There are 2 billion websites in the world, and your website needs to stand out.

The most popular types of website in 2022:
Portfolio - where you can showcase your services/products using visual and written content
E-commerce - a main hub where conversions take place as your customers can directly purchase off of your website
Content - which is used to inform an audience that consists of blogs, news and links to social media sites

2. Content Marketing - which involves the creation and sharing of visual and written content to stimulate interest and action

What businesses usually tend to neglect is producing consistent rich content on all digital platforms.What businesses usually tend to neglect is producing consistent rich content on all digital platforms. Content Marketing allows you to raise brand awareness by delivering information that educates your potential customers on your products and services.

Content Marketing includes the creation, alteration or updating of blog posts, webinars, memes, reviews, eBooks and articles, social media and essentially, all visual and written content. When executed correctly, Content Marketing can help you attract new leads and convert them into customers and eventually fans of your business. Once your customers are fans, they act as advocates of your brand and are highly likely to spread positive word about your business.  

3. Videography – a form of visual content which can be used to populate multiple digital channels

Did you know what more people watch videos rather than read content? And 1/3 of all online activity is spent watching videos? The rise of Videography is incredibly important in all aspects of modern digital marketing. Sadly, to many businesses don’t know where to start when wanting to use Videography as a marketing tool.

By populating your website with quality video content, you can connect with your audience in a more engaging and meaningful way, as well as, elevating your brand visibility and enhancing the overall impact of your Digital Marketing Strategy.

Video content offers an alternative method way to showcase your products and services, share information about your brand and industry. Whether it’s by demonstrating the features on functions of your produce and service, discussing the benefits or simply showcasing your brand personality, video content is a dynamic method of marketing.
Videos have the ability to convey emotion which will give your business personality and flare which ultimately, allows customers to connect with your business on a personal and deep level. An impactful impression which is long lasting will prompt consumer behaviour and lead potential customers through a sales funnel and on a journey with your business.

4. Social Media Marketing – is a popularly used component in a Digital Marketing Strategy which can improve brand awareness and motivate interaction with potential customers

Your business should have at least one social media channel either by Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest and Snapchat, depending on your customer demographics. Demographics categorise your audience by age, gender, geographical location, interests and online behaviours. It’s important to market by your customer demographic as you can directly target who would be most likely to interact with your business – leading to sales.
By creating quality content, participating in online conversations, engaging through platform features (lives, reels, stories) and monitoring online activity, you can effectively build your brand and drive traffic to your website. In addition, Social Media Marketing can help you motivation potential customers to interact with you by providing valuable information and incentives.
Social Media Marketing is also a great way to effectively drive traffic to your website. By using Social Media Marketing, you are able to connect with potential customers that you may not have been able to reach through other marketing channels. If your website is where you want your customers to go, get them to go there through your social media, always link and push leads to where they need to be.

5. SEO or PPC – helps optimise your digital assets to reach a wider audience

SEO (Search Engine Optimisation) is all about optimising your website and content for Googles search algorithm, while PPC (Pay-Per-Click) is a paid advertising method, when a user clicks on an advert, the advertiser gets charged a fee, this is typically set up through GoogleAds.

Both SEO and PPC can be extremely effective in driving traffic and generating leads, but they each have their own strengths and weaknesses. SEO is a long-term strategy that can take several weeks or months to produce results, but it’s ultimately more cost-effective than PPC because you don't have to pay for every click and waste money on dead leads. On the other hand, PPC is a much faster way to get your website in front of potential customers, but it can be expensive if not managed correctly. If you’re not sure on what to use for you company, contact us to find out more.

6. Brand Management – a management process which will guide your business through the changes within the digital environment and stay on trend

Brand Management is the process of creating and maintaining a positive reputation for your business. It’s vital that you define your brand and set it apart from your competition, you don’t want to give your business to competitors in your industry.

Managing your brand involves creating and managing all aspects of your company's identity, from its name, logo and tagline to its website and social media channels/profiles. A well-managed brand can help you attract new customers, build customer loyalty, and increase your overall profitability. Then, your cohesive visual identity will become recognisable and memorable.

7. Email Marketing – let your new, existing and potential customers you value them

Email Marketing is a great way to engage with new and existing clients on a regular basis, and you can keep them up to date with the latest news or new product offerings. Simply sending an email allows you to reach out to your audience directly and it gives you the ability to track results and engagement easily. Additionally, it’s relatively inexpensive compared to other marketing methods which makes it a great option for businesses of any size.
Email Marketing can be used to cultivate relationships with customers, and it can be a powerful tool for engaging your customer base and driving sales.

8. Review Management – consists of reviewing and monitoring what people think of your business

Let’s say you open up Amazon for example, you type in a product you’re needing and you look at the pictures and price, what do you look at next? Typically, most people go straight to the reviews. They want to see what someone else says about the product. Viewing reviews have now come a vital step when purchasing a product or service, people want an honest, personal experience of what they’re going to buy which most times - reviews employ want and greed. Don’t underestimate the power of Review Management, it’s a form of marketing which is created by other people in order to support your business, you don’t have to spend time creating the reviews or finding ways to promote a product or service.
Review Management typically include features like rating systems and scoring algorithms which allow businesses to gain deeper insights into what customers like and dislike the most about what you produce, which then shows where there is room for improvement. Overall, by taking a strategic approach to managing product reviews, businesses can establish credibility and trust with their online customers, ultimately boosting sales and increasing profits. Let us know what strategy you have and what you're interested in by contacting us regarding a service or just for a chat.